The Affordable Care Act may not be as popular as Tiger Woods or Kim Kardashian. Still, we thought most people knew about the new law -- especially people who wanted to buy health insurance but either couldn't afford it or didn't qualify for it prior to this law.
Silly us. It's not enough to pass a health care law. Big Brother now has to market it to the people just like Proctor and Gamble markets laundry soap.
And it will only cost $115 million in federal tax dollars to make that possible just in Illinois. That's right, $115 million for one state. Add in the grants that undoubtedly will go to the other 49 states and you're talking real money.
If you wonder how this compares with private business, Esurance began its national insurance exchange in 1998 with $40 million in start-up funds, according to Reason magazine.
Brian Gorman, a former Obama campaign organizer who has been hired by Gov. Pat Quinn to head up the Illinois effort, stresses that no state money will be spent on the campaign, just federal. Someone else's money, in other words. He apparently doesn't understand that Illinois residents pay federal taxes, too.
The campaign will use traditional ads -- TV, radio and billboards -- as well as social media to get out the word. "Smartphones play an important role in our target demographic. This is their tool, their personal computer," Gorman told The Associated Press.
The target demographic uses smartphones but is unenlightened on the health care law?
What a waste of taxpayer money.