Every day is Father's Day at Collinsville Ice and Fuel.
Brandon O'Donnell runs the Collinsville location and brother Martin runs the Belleville location for their dad, Marty.
The three work seven days a week in the spring and summer. They get only two days off, and one is Father's Day.
"Every year, they ask, 'What do you want to do for Father's Day?'" said Marty, 50, of Swansea. "And I'll say, 'I'm going to stay home and relax, and I want you to do the same.'"
The O'Donnells sell decorative rock, stone, retaining wall and paver systems, and other non-plant landscaping materials.
They've resisted the temptation to update the company name, which harkens back to the days of coal-powered stoves and refrigerators cooled by ice blocks.
"It's an old, established name, and it's not broken," Marty said. "Besides, my dad and my grandfather would come out of the grave if we changed it."
It all started with the late Jack Becker, an ice producer and coal dealer in St. Louis. He expanded to Collinsville in 1932.
Train tracks ran along his property on Illinois 157 near Horseshoe Lake Road.
"In the wintertime, you had the coal business, and in the summertime, you had the ice business," Marty said. "At that time, they were two very big parts of life. The ice man and the coal man ... They went hand in hand."
Marty's stepfather, the late John J. O'Donnell, took over in the 1970s. He worked until 1999, when he suffered a stroke.
Martin and Brandon, like their father, grew up in the business.
"I started working here summers when I was about 11," said Martin, 28, of Waterloo. "I started off at the bottom -- bagging rock, pulling weeds, helping customers, whatever."
The O'Donnells opened a Belleville location on Illinois 161 in 2010. They later got out of the coal business.
Martin and Brandon considered other careers after high school but felt destined to continue the family tradition.
They joke about the challenges of spending almost 120 days straight with their father and brother.
"When my brother and I work together, it isn't perfect all the time," said Brandon, 25, of St. Charles, Mo. "But we get the job done."
Today, Collinsville Ice and Fuel has 20 to 25 employees, depending on the season. Marty's brother, John A. O'Donnell, 55, of Ladue, Mo., oversees ice production.
Marty feels lucky that his sons want to follow in his footsteps.
"To see this (company) go to a fourth generation would be really nice," he said. "Three-generation businesses are very rare. Fourth-generation businesses are almost extinct."