The United Way of Greater St. Louis has announced its 2013 fundraising campaign goal.
The goal for this year's campaign is $72,250,000, according to campaign co-chairs Ron and Cheri Fromm. The campaign officially kicked off Tuesday and last through early November.
"We're excited to take this opportunity to announce our 2013 campaign goal and share just how important United Way is to the community," said Ron Fromm during a kick-off luncheon Tuesday. "We are asking each of you in our community to answer the call to help people through United Way. If we each give what we can to help people in our region, we will make a positive difference in the lives of many."
Last year, more than 200,000 people and 2,500 businesses donated to United Way, raising more than $72.019 million.
"What makes St. Louis special is we're a community that cares," Cheri Fromm said. "Our message is for everyone to consider a gift to United Way--nothing is too small and nothing is too big. It will all stay in the region to help your neighbor, the person you work or live next to, or it could even be yourself."
Individuals can pledge a donation by calling 314-421-0700 or visiting www.stl.unitedway.org.
The money raised for the local campaign will stay in the 16 Missouri and Illinois counties United Way of Greater St. Louis serves: St. Louis City, St. Louis County, St. Charles, Jefferson, Franklin, Warren, and Lincoln in Missouri; Calhoun, Green, Macoupin, Jersey, Madison, Clinton, St. Clair, Monroe and Randolph in Illinois.