NEW YORK — Twenty-First Century Fox Inc. is willing to pay more than $85 a share for Time Warner Inc., according to people with knowledge of the matter, a sign Rupert Murdoch is undeterred after being rebuffed in an initial offer for the media company.
Fox calculates the combined company could achieve more than $1 billion in cost savings, including through the elimination of overlapping back office, human resources, sales and information technology operations, said one of the people, who asked not to be identified because the information is private. Fox estimates that figure could go higher once it’s able to conduct due diligence on Time Warner, the person said.
Fox’s willingness to raise its offer is contingent on Time Warner engaging in talks again, according to the person, who said Murdoch hasn’t been directly involved in discussions. A deal would reshape the media industry by giving the TV-and-film companies bargaining power in negotiations with cable operators such as Comcast and Time Warner Cable, which are in the process of their own merger.
“Having more cable networks would give them more negotiating leverage with distributors.” said Brett Harriss, an analyst at Gabelli & Co. in Rye, New York. “They get the Ebitda, they get the cash flow and business, they take billions of dollars of synergies,” he said, referring to earnings before interest, tax, depreciation and amortization.
By making a higher offer, which would exceed $75 billion, Fox would seek to pull in Time Warner assets such as the TNT and TBS cable networks and premium channel HBO to add to its own stable of media properties, including the Fox movie studio, broadcast network and 24-hour news channel.
While TBS is alluring to Fox, HBO is seen as a major attraction and is being valued at $20 billion, according to one of the people with knowledge of the matter. Fox views Time Warner’s revenue growth potential in HBO and international properties, the person said.
The proposal Time Warner rejected included 1.531 Fox shares and $32.42 in cash, Time Warner said Wednesday in a statement. The transaction would be risky for regulatory and operational reasons, and Time Warner’s assets will increase in value if the company continues on its own, it said.
“The board is confident that continuing to execute its strategic plan will create significantly more value for the company and its stockholders and is superior to any proposal that Twenty-First Century Fox is in a position to offer,” Time Warner said.
In a separate statement, Fox confirmed it made a formal proposal and said it’s not in current talks with Time Warner.
To appease antitrust regulators, the companies would sell CNN, according to a person with knowledge of the matter, since Fox already has Fox News. CNN could fetch about $6 billion in a sale, the person said.
Fox and its advisers would also tell regulators that a Fox- Time Warner deal should be allowed to go through given consolidation in the cable industry, including the proposed deal to combine Comcast and Time Warner Cable, the person said.
Goldman Sachs Group Inc. and Centerview Partners LLC are advising Fox, the person said. Time Warner said it was being advised by Citigroup Inc. and Cravath, Swaine & Moore was providing legal counsel.
The New York Times reported Fox’s cash-and-stock proposal earlier. Fox first approached Time Warner in early June, when Chase Carey, the president of Fox and a longtime top lieutenant to Murdoch, met privately with Time Warner’s chief executive officer, Jeff Bewkes, one of the people familiar with the matter said. While the companies have had a couple of meetings and calls since, there hasn’t been a robust two-way conversation, the person said. Fox delivered its formal takeover proposal of $85 a share later in June.
With assistance from Edmund Lee, Jing Cao and Erik Schatzker in New York and Kristen Schweizer in London.