
NBC to use Olympics to see how people use media
NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.

NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.

The image of Ted Koppel interviewing world leaders is so ingrained that it feels odd to see him wearing a hardhat for a nervous trip into a Chinese coal mine, or sitting in a Chongqing karaoke bar where teenage girls are hired to "entertain" male customers.
NBC Universal and two partners said Sunday they have reached a deal to buy The Weather Channel from Landmark Communications Inc., ending a drawn-out process that had attracted interest from several major media companies.