Meghan Markle's As Ever Inventory Far Outstripped U.S. Website Visits
Meghan Markle has had just under 400,000 U.S. visitors to her As Ever website since January, when a website flaw appeared to reveal inventory levels of more than 650,000 units.
The Duchess of Sussex launched the business in 2025, cross promoting with her Netflix series With Love, Meghan, which has not been renewed for a new season. No sales data has been published, while supporters say her products are selling strongly and critics arguing they remaining unsold.
A person with knowledge of As Ever, told Newsweek they anticipated it would “double in size this year. By any measure, for any startup, you can't deny that is anything but a success. People are obsessed with wanting her to fail.
“The commentariat are clouded by their own prejudice and a need to perpetuate a narrative that her business is a failure, because they pegged her that way from the start and they can't take being wrong.”
Why It Matters
Newsweek has used data from digital intelligence platform Similarweb to estimate Meghan's potential customer base, comparing it with known inventory figures to assess the relationship between supply and demand.
The issue is particularly significant because Meghan and Harry have been under pressure since the start of 2023 to demonstrate their relevance to U.S. audiences since two major projects, their Netflix biopic Harry & Meghan and the prince’s book Spare, led to a crash in their popularity among Americans.
Meghan’s As Ever Inventory in January
A weakness in the design of Meghan’s As Ever website accidentally leaked her inventory in January, showing she had 650,190 units of stock worth around $21.8 million based on sale price not cost.
At the time, her raspberry jam had sold out, suggesting some items were indeed selling, though she had a significant amount of other lines, including 80,000 tubs of edible flower sprinkles, worth around $1.2 million, and almost 90,000 candles, worth around $5.7 million.
The data emerged because online sleuths realized the website design placed no limit on how many items could be added to the shopping basket by customers. That meant that when users attempted to add hundreds of thousands of goods, the asever.com website would simply reduce the number in the basket to the maximum available stock of each item.
The data was posted to Reddit on January 3 and at the time Newsweek confirmed the numbers with a source familiar with As Ever. The source, though, defended the website’s performance: “It’s [As Ever has] exceeded everybody’s expectations in terms of how well it’s gone, I would say, across the holiday period. That period has been incredibly successful.
“People are attempting to paint a negative narrative and are choosing how they present things, choosing how they share information to fit a particular narrative to perpetuate certain negative storylines and this is just another example of how people have to be really discerning with the way that they not only consume media, but the way that they interpret data and facts that are shared with them, because they often don’t present the whole picture.”
Meghan’s American Audience on As Ever Website Since the Glitch
In the five months since then, Meghan’s website traffic has slowed, including among her U.S. audience who are crucial because she currently only ships within America.
Newsweek has crunched the numbers and she has had 392,114 U.S. visitors from January to May, some way short of the more than 650,000 inventory items in January. Total visits were a little over 1 million, with Britain, Canada, Australia and India among the other countries.
Similarweb also tracks “bounce rate,” which is the percentage of people who view only one page before leaving. Those visits would not have led to a purchase as that would involve visiting more than one page.
Among her total visitors, Meghan had a bounce rate of between 34 percent and 40 percent for each month of that period. There is no regional breakdown for bounce rate so it is not possible to tell the percentage of Americans’ who bounced. However, across all visits, around 382,000 visitors viewed only one page, while around 675,000 viewed more than one over the five month period.
International visitors may have been more likely to leave quickly, given products currently ship only within the U.S., though the available data does not provide a regional breakdown.
On the other hand, customers can purchase multiple items, so it is hypothetically possible that she could have sold the whole of the inventory she had accumulated in January if enough website visitors bought multiple items.
Either way, the data adds another layer to what we know about the size of Meghan’s audience compared to her inventory. It is worth noting that not all the January inventory is perishable, for example, her candles are unlikely to go off.
The Pressure on Meghan to Succeed
Pressure has been building on Meghan to prove she can make money in the private sector without repeatedly returning to the same story about couple’s messy exit from the royal family.
Variety outlined Hollywood’s perception that the Sussexes needed to reinvent themselves when it greeted their December 2022 Netflix biopic, Harry & Meghan, with the headline “It's Well Past Time for Harry and Meghan 2.0.” The article noted similarities between the docuseries and the couple’s March 2021 Oprah Winfrey interview.
The following year brought a more tangible setback when they parted ways with Spotify, intensifying scrutiny over whether their post-royal business model could deliver.
Meghan's pivot into lifestyle branding began in earnest in 2024 with the soft launch of American Riviera Orchard, achieved by sending her celebrity friends samples of jam, which they then posted on Instagram.
The project became As Ever in 2025 and debuted alongside her Netflix cooking and crafting show, With Love, Meghan, completing her reinvention as a lifestyle influencer.
Netflix took an equity stake in As Ever and Meghan and Harry managed to sign a new deal with the streamer, at the end of their initial five-year contract, though on less favorable terms.
However, With Love, Meghan‘s first season received searing criticism from reviewers, including in America, while season two and a festive special released in December 2025 both dropped out of the top 1,000 watched shows in the second half of the year.
In March 2026, Netflix withdrew as an investor in As Ever, ending its role as an equity partner after roughly a year.
At the same time, web traffic to As Ever has shown signs of softening in 2026, mirroring a dip in Meghan's U.S. popularity and raising questions about the durability of consumer interest.
For Meghan, the challenge is not simply to sell products, but to demonstrate that she can make a success of herself without the Monarchy to raise her profile.
2026 NEWSWEEK DIGITAL LLC.
This story was originally published June 8, 2026 at 8:55 AM.