Allison Rodemich, 18, came into Too Blue Boutique recently to find something special.
“I’ll wear this for rush at school,” said the freshman at Missouri State University, modeling a blue romper ($45) made by En Creme.
The shop’s big open space in The Distillery shopping center off North Main Street is artfully filled with an eclectic collection of casual clothing for women, as well as accessories and shoes, plus some gift items. Prices range from $10 to $300. Free People designs is its most expensive line.
The boutique opened in its current location in June 2015, but has been a fixture in Columbia for three years.
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Owner Addie Hohman said fashion has been her focus ever since she lived in San Diego after college.
“I was a stay-at-home mom for six years, then it was time for me,” she said of starting the business.
What’s in for fall? Bo-ho styles, Addie said, and anything that laces up.
What’s flying out of the boutique?
“New workout leggings from Free People,” she said. What sets them apart is their thickness and designs with scalloped hems and distinctive cutouts and patterns. Leaning toward the more expensive side, they’re $80.
Then there is Dear John denim.
“They are our biggest seller,” Addie said of the jeans. “They’re amazing and stretchy and are higher in the back” than in the front for bending-over comfort. Prices range from $68 to $74.
Too Blue also carries cool and comfortable OTBT leather shoes.
In the accessories area, brighten your wardrobe with some Simbi clay-bead bracelets for $22 to $24. Or, take home a Giving Key and chain for yourself or someone else ($37 to $42).
Don’t forget to buy a Songs4Soldiers T-shirts ($20/$25). The fourth annual concert is Sept. 10 in Columbia. Money from the shirts and the concert benefit Songs4Soldiers.org and is used to help combat veterans and their families who have limited resources.
If you’re wondering about the name of the boutique, it’s simple: Addie has two blue-eyed children, ages 7 and 9.
Too Blue Boutique
Where: 109 W. Gundlach, Columbia, in the Old Distillery building off North Main Street
Hours: 11 a.m. to 5 p.m. Tuesdays; to 7 p.m. Wednesdays and Thursdays; to 6 p.m. Fridays; 10 a.m. to 3 p.m. Saturdays. Closed Sundays and Mondays.
Information: 618-281-2258, tooblueboutique.com, Facebook