America May Finally Be Getting Sick Of SUVs As Sedans Eye A Comeback

For years, sedans looked like a dying breed in America. SUVs took over driveways, becoming the default choice for families and commuters alike. But according to a recent report from the Detroit Free Press, the humble sedan may finally be heading for a comeback. Ironically, one of the biggest reasons behind it is that SUVs have become almost too common.

SUV Fatigue Is Real

According to the Detroit Free Press, industry analysts say consumers are starting to grow tired of seeing the same SUV shape everywhere. Karl Brauer from iSeeCars described it as "SUV fatigue," with buyers increasingly wanting vehicles that stand out rather than blend in. That trend appears especially strong among younger drivers. Research from Escalent found that 51% of teenagers surveyed picture themselves driving a sedan in the future, compared to just 31% who chose SUVs.

Automakers are beginning to notice, too. Ford CEO Jim Farley has repeatedly hinted that the company could re-enter the affordable sedan market in the US, with many speculating a new sub-$40,000 sedan. That would mark a major reversal for Ford after abandoning traditional sedans years ago in the States. Stellantis could also be preparing a return to the segment, with reports suggesting Chrysler may introduce a new sedan-like vehicle in the future.

Sedans Still Make More Sense

According to Kelley Blue Book (KBB), the average new car price in the US is $49,461, slightly less than the December 2025 average, which was more than $50,000. SUVs are especially to blame, with the average compact SUV costing $37,514, midsize SUV $50,380, and full-size luxury SUV $104,800. For reference, the average price of a compact car is $27,590, a midsize car is $34,069, and a luxury car is $61,462. Based on this market data, SUVs cost at least $10,000 more than the equivalent sedan.

SUVs, crossovers, and everything in between are unlikely to disappear anytime soon, the American market may finally be heading back toward something it has lacked for years: variety.

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This story was originally published May 24, 2026 at 8:45 AM.