Excel Bottling Company can’t stop, won’t stop. The soda factory that came up with a signature drink for the solar eclipse will be featured on NBC’s Today Show later this week.
“We’ve been getting phones call from people all over the country, asking us to ship them our soda,” said Aaron Albers, inside sales manger at Excel.
NBC will feature the soda Thursday in a segment about eclipse-themed foods. Schlafly Beer in St. Louis and Cristaudo’s Bakery in Carbondale also made the list.
“It’s opened more people up to our products than we’ve ever had before,” Albers said.
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Located in Breese, Excel has sold more than 4,000 cases of its black cherry solar eclipse soda dubbed “Darkest Hour.”
Want to try it? You can pickup a case for $18 at Excel Bottling Co., 488 S. Broadway. For more information, call 618-526-7159.
The soda is also available at Dierbergs and Schnucks locations around the metro-east.