Metro-East News

Locally made solar eclipse soda to be featured on Today Show

Breese soda bottling company mixes up soda for solar eclipse

The Darkest Hour, which is Excel Bottling’s black cherry flavor rebranded, can be found on local stores shelves in Southern Illinois.
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The Darkest Hour, which is Excel Bottling’s black cherry flavor rebranded, can be found on local stores shelves in Southern Illinois.

Excel Bottling Company can’t stop, won’t stop. The soda factory that came up with a signature drink for the solar eclipse will be featured on NBC’s Today Show later this week.

“We’ve been getting phones call from people all over the country, asking us to ship them our soda,” said Aaron Albers, inside sales manger at Excel.

NBC will feature the soda Thursday in a segment about eclipse-themed foods. Schlafly Beer in St. Louis and Cristaudo’s Bakery in Carbondale also made the list.

“It’s opened more people up to our products than we’ve ever had before,” Albers said.

See BND stories and videos about the eclipse

Located in Breese, Excel has sold more than 4,000 cases of its black cherry solar eclipse soda dubbed “Darkest Hour.”

Want to try it? You can pickup a case for $18 at Excel Bottling Co., 488 S. Broadway. For more information, call 618-526-7159.

The soda is also available at Dierbergs and Schnucks locations around the metro-east.

Ski, a popular soda and local favorite in Southern Illinois, debuts a new flavor called Tropical Ski that adds mango flavoring to the original lemon-orange recipe. The new flavor is for a limited time and features a new logo. Excel Bottling operat

Cara Anthony: 618-239-2471, @CaraRAnthony

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