The Collinsville Jan's Hallmark store is set to close later this month.
The owner of the Hallmark franchise, Don Tschannen, said the store's location at 1112 Collinsville Crossing Boulevard wasn't driving enough business. They moved to Collinsville Crossing in 2013.
"It's just the business was not sufficient to support the store, so the economics of the deal didn't work out," he said.
All other Jan's Hallmark stores will remain open and Tschannen noted he opened another location in October 2017 at the Alton Square Mall.
Digital Access For Only $0.99
For the most comprehensive local coverage, subscribe today.
"So there's some positive, not all negative," he added.
While the cause of the closing was initially reported as a lease dispute, Tschannen said that's just not the case. He said in the five years the store has been in the location, the landlord was "excellent" to work with.
Starting Thursday, the store will sell everything except graduation, confirmation and first communion items for 60 percent off.
Tschannen said the last day of business for the Collinsville location will be April 21.
Jan's Hallmark has seven locations throughout the metro-east, and has been a presence in the area since its first store opened in 1983 in Granite City. Their Swansea location closed in 2014, and their O'Fallon location closed in 2013. Wood River and Belleville closed in 2011 and 2012.
"We are looking to remodel and update some of our other locations in the course of the year, it's been a long recession and retail continues to shift with digital adoption," Tschannen said.