O'Fallon Progress

Beautification Business Award: Salvatore Cincotta Photography

Salvatore Cincotta Photography bought one of downtown O’Fallon’s most historic buildings and spent about $1 million restoring it as the new home for his international photography business.

O’Fallon/Shiloh Chamber of Commerce members were impressed. The business was given one of two 2014 beautification awards.

The renovation was inside and out. The Cincottas studied old photos of the building to return it to its original turn-of-the Century look.

Salvatore Cincotta Photography is an international award-winning studio, traveling the world to document cherished moments in the lives of their clients. Their images have been featured in magazines around the world, as they continue to innovate and reinvent their creative style.

More recently, Sal and Taylor won an unprecedented 17 awards at the largest international photography competition (WPPI) in Las Vegas, proving they are among the most elite and sought after photographers in the world.

Sal and Taylor have worked with everyone from the St Louis Cardinals to the White House, having had the opportunity to photograph President Obama.

When asked about their style, Sal states, "We try to push the limits for our clients and that says a lot about our studio and the overall experience our clients have with us. Today’s bride and groom don’t want their parents’ pictures. They want images that are reflective of their personalities and that are unique to them."

In addition to shooting, Sal is a writer and the publisher of a free photography magazine Shutter Magazine, a leading industry magazine focused on photography training and education.

Taylor, an award-winning photographer in her own right, has a style that stands out from the crowd, creating a unique and refreshing perspective of your day. In addition, she is responsible for managing studio operations and the overall communications with clients.

The Wachter’s building was built in the late 19th Century. Wachter’s Hall served as O’Fallon’s playhouse until Joseph Taylor built the Opera House at 220 E State in 1908. O’Fallon High School’s first commencement exercises were held there in 1903. It also was known as the site of countless concerts, plays, shows, dances, meetings and even silent movies.

The building was given a Heritage Award in 2004 by the city of O’Fallon. Cincotta said he would eventually also like to seek the "historic landmark" designation through the O’Fallon Historic Preservation Commission, as well.

The Brooklyn, N.Y., born photographer went to work for Microsoft after college and spent 10 years bouncing all over the country before landing in its St. Louis office, where he and his wife Taylor, his business partner, settled in O’Fallon.

Cincotta says he tries to push the limits when it comes to documenting in images and video the cherished moments of couples as they wed and by doing that he has created in O’Fallon one of the most elite and sought after photographic studios in the region and, perhaps, the world.