According to a report by Forbes, the Cardinals are worth $518 million, an all-time high value for the club which is seven percent higher than the team's worth in 2010.
But, while the magazine lists the Redbirds as raking in $207 million in revenue with just shy of $20 million in operating expenses, $20 million in stadium debt service and $110 million in player expenses, it predicts that it won't re-sign superstar Albert Pujols when his contract runs out at the end of the upcoming season.
“The Cardinals could not come to terms with superstar Albert Pujols prior to the start of the 2011 season. One obstacle: $20 million in annual stadium debt payments the team is on the hook for. Look for the slugging first baseman, whose contract ends after this season, to go to the Cubs, who desperately need a superstar and have the money to make Pujols the highest-paid player in the game. St. Louis is the best baseball town in the league and in 2010 the Cardinals averaged a 9.5 rating on cable network Fox Sports Midwest, the highest in baseball. In February, the Cardinals and Skyview Networks expanded their contract beginning with the 2011 season to include Skyview's satellite distribution. It gives the Cardinals the resources to open their already nine-state radio network to more stations and the ability to run different versions of advertising messages simultaneously.”