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What's in a name?

Dear Bidwill family: Please change the name of your football team.

It was confusing enough before you fled St. Louis in the middle of the night for Phoenix a quarter century ago. Back then everything was "baseball Cardinals" or "football Cardinals." And sometimes, just to mix things up, local sportscasters called you the Gridbirds.

But, since you've moved so far away -- and especially since St. Louis got a replacement franchise capable of winning in the post-season every once in a while -- the "football" was dropped from the football Cardinals. While I admit I rarely think of you at all anymore, it's really irritating when you do.

This morning, for example, I was minding my own business surfing the internet sports pages when I came across the headline: Cardinals sign star to 8-year contract."

I about fell out of my chair in false expectation that the real Cardinals, the ones of the baseball variety, put our long nightmare of the Albert Pujols limbo behind us by inking him to a deal that would prevent his impending free agency. But when I clicked on the link, it turns out you spent $120 million on a wide receiver who probably can't even hit a fastball.