Williams Sonoma CEO sees resilient customer spending

When discretionary spending gets tight, lifestyle brands are often among the first companies to feel the pullback.

Consumers can't skip out on essentials like car payments or grocery trips, but can easily do without a $50 throw pillow or a $30 kitchen gadget.

Which is why Williams Sonoma's latest results are turning heads.

Williams Sonoma Inc., the parent company of brands like Pottery Barn, Williams Sonoma, West Elm, and Dormify, is one of those higher-end lifestyle companies you'd expect to see feeling the effects of Americans' tighter budgets.

But the company says it's doing just fine.

"We are off to a strong start in 2026," CEO Laura Alber told investors in May.

Total revenues for Williams Sonoma were up 4.8% year over year in the first quarter of 2026, and operating margins climbed 16.2%, according to its most recent earnings report.

Alber says these results suggest that consumers remain more willing to spend than many headlines would lead you to believe.

Williams Sonoma says shoppers are still opening their wallets

When asked by an analyst about any changes Williams Sonoma has noticed in the health of the consumer and consumer behavior in general, Alber said shoppers seemed "ready to spend."

"Our consumer is responding to our products and our strategies across our channels and across our brands," Alber said during the company's Q1 FY2026 earnings call.

"It seems like they are very interested in spending with us, and we believe that that's going to continue as we look through the year," she continued. "I think you're going to continue to see the momentum that we've seen in the first quarter."

Williams Sonoma's growth comes as disposable income hits a yearslong low.

In April 2026, real per capita disposable income dropped 1.4%, Axios reports. That percentage has been declining since January, marking the first ongoing slump since late 2023.

However, discretionary spending is not even across the board.

Lower- and middle-income households slowed their spending in April, with card charges jumping by just 3.1% and 3.6%, respectively, year over year. Meanwhile, higher-income households' card spending increased by nearly 5% year over year, according to data from Bank of America.

"While total spending growth rose in April for all income cohorts, we see signs of pressure building on discretionary spending," the report read. "In particular, while higher-income households continued to ramp up discretionary spending in April, lower- and middle-income groups saw a modest slowdown from prior months."

Due to the nature of its pricing, Williams Sonoma tends to attract higher-income consumers, which may help to explain why Alber is so optimistic about the state of the economy and consumer behavior.

Higher-income households are less price sensitive

If you've been inside a Williams Sonoma-owned store recently or perused one of their websites, you've likely come across a few price tags that have made you do a double take.

As far as mass-produced homewares go, brands such as West Elm and Pottery Barn are among the most expensive on the market.

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But when it comes to their high-income consumer base, those price points aren't necessarily a deterrent.

Recent data show that higher earners tend to be less price sensitive.

Over the last 12 months, 53% of households earning $75,000 or less say they have become more price sensitive, while 51% of households earning $200,000 or more say they have become less price sensitive or remained the same, according to data from market research company Civic Science.

For Williams Sonoma, this is good news.

"We don't just compete on price," Alber told investors in May. "We're competing on the whole, which is the product itself and where it sits in the market versus other similar products."

"We have incredible finishes and product design, exclusives, exciting stuff in the works, and that's where we see the customer being less price sensitive," she continued.

But Alber also says the company isn't totally unconcerned with prices.

"That said, we're careful to make sure that they feel really good about buying from us, and we want to continue to invest in our customer and give them the best value in the market," she said.

For now, Williams-Sonoma appears to be benefiting from a growing divide in consumer spending habits. While many households are becoming more cautious, higher-income shoppers continue to spend on premium home furnishings and decor.

As long as that trend holds, the company is better positioned than many to weather the discretionary spending slowdown.

Related: Dollar Tree sees big shift in consumer behavior

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This story was originally published June 2, 2026 at 9:47 AM.