The CityArchRiver Foundation has changed its name to the Gateway Arch Park Foundation.
The foundation rebranded itself to reflect the future of the organization, according to a news release.
With the $380 million renovation of the Arch grounds and surrounding areas nears completion, the foundation transitioned to a conservancy model to partner with the National Park Service, Great Rivers Greenway, City of St. Louis, Bi-State Development and Jefferson National Parks Association to support the Gateway Arch in the future, the news release said.
“This new name and brand for the organization reflect who we are and what we will be for the future of this public-private partnership,” Carolyn Kindle Betz, vice chairman of the Gateway Arch Park Foundation and senior vice president and executive director of Enterprise Holdings Foundation, said in a news release. “As this transformational renovation of the Arch grounds comes to a close, we want the community to know that the Gateway Arch Park Foundation will be here in perpetuity to work with our partners in keeping this a world-class attraction and park.”
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The foundation formed in 2009 to sponsor the CityArchRiver International Design Competition. After the competition, the foundation became the lead coordinating entity and fundraising organization for the $380 million capital improvement project.
Gateway Arch Park Foundation has started a Gateway Arch Park Friends membership program and has produced several event series including Winterfest, Yoga and Blues at the Arch, a concert series in partnership with the National Blues Museum, which will return this August, the news release said.
For more information go to www.archpark.org.