Metro-East News

Ruler Foods coming to Fairview Heights

The discount grocery-chain Ruler Foods expects to open a new location in the metro-east before Jan. 1.

Fairview Heights Economic Development Director Mike Malloy said the city expects to Ruler to move into Crossroads Centre at 10850 Lincoln Trail.

The space was previously occupied by Hobby Lobby before the craft store moved across the street about a year ago.

Ruler will set up shop between Big Lots and Sky Zone. The Fairview Heights store will be the fourth Ruler Foods in the metro-east. The other stores are in Belleville, Collinsville and Highland.

Malloy expects construction to wrap up inside of the space by mid-November.

The store is part of Kroger’s JayC Food Stores operation. The Ruler format offers “very low pricing on quality products” with a strong emphasis on the Kroger brand. However, the store will also offer national brands, as well as fresh meat and produce.

To keep overhead low, customers at Ruler stores bag their own groceries and “rent” a shopping cart for 25 cents, which is returned when the cart is returned, similar to Aldi stores.

Cara Anthony: 618-239-2471, @CaraRAnthony