Jen Naslund had big plans to bring safe-to-eat cookie dough to the metro-east.
The Half Baked Cookie Dough Co. owner wanted to open a franchise model for her dessert company in Fairview Heights.
She had a vision for the place, a location and an expected opening date. Now those plans are canceled.
“This process went from being the most exciting thing ever to the most frustrating thing ever,” Naslund said.
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Legal issues with the building, she said, forced her to back out of plans to move to Illinois. She’s disappointed that things didn’t work out, but metro-east customers craving her sweet cookie dough won’t totally miss out, Naslund added.
Half Baked Cookie Dough will be available at Flamentco’s The Place, 711 W U.S. 50 in O’Fallon. Naslund is open to collaborating with more small businesses in Southern Illinois.
The company was recently approved to become a franchise.