Jen Naslund had big plans to bring safe-to-eat cookie dough to the metro-east.
The Half Baked Cookie Dough Co. owner wanted to open a franchise model for her dessert company in Fairview Heights.
She had a vision for the place, a location and an expected opening date. Now those plans are canceled.
“This process went from being the most exciting thing ever to the most frustrating thing ever,” Naslund said.
Legal issues with the building, she said, forced her to back out of plans to move to Illinois. She’s disappointed that things didn’t work out, but metro-east customers craving her sweet cookie dough won’t totally miss out, Naslund added.
Half Baked Cookie Dough will be available at Flamentco’s The Place, 711 W U.S. 50 in O’Fallon. Naslund is open to collaborating with more small businesses in Southern Illinois.
The company was recently approved to become a franchise.