The Skyview Drive-In in Belleville reached out to a new audience this summer.
The drive-in theater introduced captions for movies screened on Thursday nights to appeal to deaf consumers. Outdoor theater owner Steve Bloomer said, “It’s like watching a caption of the movie on TV. All of the dialogue comes up on the screen.” And the deaf community has responded.
“It’s a pretty significant audience on Thursday nights,” Bloomer said. “We increased the number of cars by 50 percent over the night before.”
Now, the drive-in is open on Fridays, Saturdays and Sundays through Labor Day weekend, and captioned movies are being shown on Sunday nights.
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Local Culligan dealers have partnered to provide clean drinking water for Haitian children. Dealers from Belleville and Roxana have teamed up with former St. Louis Cardinals pitcher Kyle McClellan to raise money for a clean drinking water system at an orphanage in Haiti. Local Culligan dealers will donate 10 percent of all bottled water sales during the month of August to the cause.
Burger King has run full-page newspaper ads calling for a truce with its biggest competitor. The home of the Whopper is publicly asking McDonald’s to create a new burger that combines their most-famous burgers — the Big Mac and the Whopper. Burger King says it wants to serve the “McWhopper” for a day in Atlanta. Learn more here.
Orders for U.S. manufactured goods rose by 2 percent last month, following a 4 percent gain in June. These orders had fallen in four of the previous five months. Find out more here.
— Will Buss, BND business writer