Highland News Leader

Basler Electric in third generation of family ownership

An aerial view of Basler Electric in Highland.
An aerial view of Basler Electric in Highland. Provided

This year, we revisit the history of Basler Electric as it celebrates its 75th anniversary.

Last week, we looked at the company’s first 25 years, but Basler has grown and prospered even more over the past 50 years, even in the face of some challenging times for the power industry with national and global economies, policies, and technology changing rapidly, to adjusting to a demanding environmental and social structure.

The Basler family, now in its third generation, still owns and skillfully guides the company, and the company’s core purpose still reflects honest, Midwestern values with the main goal of customer satisfaction. This is reflected in the management position that actively pursues their core purpose of developing highly reliable solutions that add quality to people’s lives. They and their employees achieve this goal through innovation and performance of their core values: integrity, reliability, conduct, and sustainability.

Growth & Develeopment

Late ’60s: Basler revolutionized class 2 transformer design with the introduction of bobbin winding, together with welded lamination, spray impregnation, and baseplate construction. The Route 143 factory and office were enlarged.

The 1970s: Basler developed the first static exciter system to control utility scale electrical power. A transformer manufacturing facility in Tennessee was opened, along with a second Arkansas plant. Storage space at the Highland factory was increased and the engineering wing was expanded, along with a facelift to the front of the building.

The 1980s: A Texas facility was opened to produce printed circuit boards. Office and factory space in Highland and Arkansas was expanded.

The 1990s: Basler received a patent for the first microprocessor-based voltage regulator. The first of a line of digital excitation control systems for generator power management was introduced. The company also launched a new line of numeric multifunction protective relaying systems, and the first micro-based multifunction genset controller. A transformer manufacturing facility in Piedras Negras, Mexico, was opened, and the Highland facility square footage grew to almost 140,000 square feet.

The 2000s: The excitation systems line scope was expanded to control almost any size generator, and a sales/distribution center in China was established to facilitate in-country sales and customer support. Basler opened an office in Singapore to sell, promote, and technically support our customers in the Southeast Asia region. The plant in Taylor, Texas, was renovated to allow for redundant manufacturing of sophisticated power, control, and regulation products. Four of Basler’s manufacturing plants, including-Highland, achieved ISO certification.

Basler introduced the next generation in innovation with high performance, micro-based voltage regulators, as well as a digital excitation control system for the power generation industry to enhance and improve the performance and reliability of utility-level power generation.

Basler’s redesigned website (www.basler.com) went live, with features like site intelligence, interactive application map, online catalog, and hundreds of technical resources.

A full-service plastics molding company was acquired to provide a stable supply base of plastic parts and to expand the product offering.

In March 2017, Basler acquired an engineering and installation service company to enhance its ability to provide field service, system studies, compliance testing, system upgrades, and turnkey services.


Today, Basler products are installed in industrial, marine, power generation, power distribution, and commercial applications worldwide.

Basler’s reputation for quality and reliability is important in every application we serve as many of them are mission critical or life critical where the loss of power means the loss of process and revenue. Applications of this sort rely on Basler for the highest of quality and dependability.

Basler products operate in refineries, factories, and cell phone towers.

Typical marine applications include military and commercial ships and oil drilling platforms.

Basler products are also found wherever power is generated, such as in power plants, hydroelectric dams, data centers, hospitals, and portable power for airports, agricultural operations, and universities. Electric substations and the substation grid itself are examples of power distribution installations where Baster products are installed.

Residential, restaurants and food-service operations often depend on Basler products. Chances are that you have a Basler product in your home or office and you don’t even realize it.

Visit basler.com/applications for a full list of applications where its products are used.


Although the last 50 years has been full of industry, government, and global changes, Basler Electric Co. remains a stable supplier of a wide range of reliable products and customized services for the control and management of electric power. As stated on the company’s website,

“Our success depends on our almost 1,000 employees’ integrity, initiative, innovation, and ‘can do’ attitude in their efforts toward pleasing our customers and consistently exceeding their expectations. It is who we are,” a statement from the company said.


Employees at Baster Electric’s worldwide corporate headquarters at the north edge of Highland is where the company designs, develops, and manufactures excitation, protection, voltage regulation, genset/engine controls, and transformer (magnetic) products. The Highland headquarters is home base for sales to North and South America, as well as customer training, 24/7 technical support, field service, and application support. It’s the hub for engineering, marketing, and purchasing as well as accounting, quality control, and human resources activities.

Basler’s Taylor, Texas, facility manufactures protection systems, voltage regulators, genset controllers, and other electronic assemblies. Class 2 low-voltage transformers and intermediate size transformers are manufactured in Piedras Negras, Mexico, using high-volume, automated processes to compete with offshore suppliers.

Basler’s facility in Suzhou, China, provides sales and distribution along with technical and customer support for the region; the Singapore office provides training, field service, engineering support, and sales support for customers within its territory.

San Marcos, Texas, is home to Basler Plastics, LLC, a wholly owned subsidiary that manufactures injection-molded components and performs light assembly and secondary services.

Basler Electric also offers engineering services with its E2 Power Systems, LLC, organization in Littleton, Colorado. E2PS supplies high-quality engineering and installation services to the power generation, power distribution, and controls markets. The facility offers engineering and “turnkey” services that meet Baslers customers’ needs with a total offering of product and engineering services.

A team of sales professionals, together with a network of independent representatives and distributors around the globe, offer a wide range of products and services for the control and management of electric power anywhere in the world.