Metro-East News

New O’Fallon furniture store owner says opening will be ‘bigger’ than IKEA’s

'We couldn't be more excited for everyone to come in'

Jay Steinback, CEO and president of Art Van of St. Louis, talks about the new store opening in O'Fallon, in the location of the old Rothman Furniture store.
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Jay Steinback, CEO and president of Art Van of St. Louis, talks about the new store opening in O'Fallon, in the location of the old Rothman Furniture store.

It might take you awhile to do a lap around the showroom floor at the new Art Van Furniture store in O’Fallon.

Eight basketball courts could fit inside of the store where customers have more than 40,000-square-feet of furniture to explore. The former home of Rothman Furniture, located at 1776 W. U.S. 50, plans to open to the public at 10 a.m. Saturday, President and CEO of Art Van St. Louis Jay Steinback said. Company stakeholders walked through the store Wednesday before the soft opening.

“This is something St. Louis doesn’t have,” Steinback said. “I think this an amazing opportunity for us and the area.”

The Michigan-based company poured more than $2 million into the old Rothman building, transforming it into an open-air showroom filled with couches, chairs, dining rooms, bedroom sets and more.

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A look at the showroom inside of Art Van at the O’Fallon, Illinois location. Provided

Steinback describes the new layout as three stores in one.

There’s a furniture section, a Pure Sleep mattress store and outlet store with lower furniture prices than the rest of the store.

During an interview Wednesday, Steinback recalled the buzz around the region when IKEA opened in St. Louis. The Swedish company’s arrival sparked excitement, but Steinback’s opinion is the opening of Art Van “is bigger than that.” He wants to appeal to local homeowners in the region who are looking for quality furniture.

The arrival of Art Van will also give shoppers in the metro-east a new option. A new store is also planned for Alton where customers will have a different showroom to explore. Every store varies, Steinback said.

Art Van operates more than 150 stores nationwide. Steinback announced the franchise agreement between Art Van and Rothman last November.

Steinback said the company has about 50 job openings in the area. An opening date for the Alton store has not been announced.

Cara Anthony: 618-239-2471, @CaraRAnthony

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